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Paper 9902:
THE UK CHILDREN'S PUBLISHING HOUSE - ADAPTING TO CHANGE FOR THE MULTIMEDIA MARKET

id 9902
authors Audrey Anthoney, Jo Royle, Ian Johnson
year 1999
title THE UK CHILDREN'S PUBLISHING HOUSE - ADAPTING TO CHANGE FOR THE MULTIMEDIA MARKET
source Electronic Publishing ┤99. Redefining the Information Chain - New Ways and Voices : Proceedings of an ICCC/IFIP conference held at the University of Karlskrona/Ronneby, Sweden 10-12 May 1999/Edited by John W.T.Smith, Anders Ard÷, Peter Linde. Washington D.C.: ICCC Press, 1999. 326 p. ISBN: 1-891365-04-5
summary The research project currently in progress aims to develop a comprehensive understanding of the childrenÝs multimedia publishing industry in the UK and the challenges of adapting to change for publishers who have entered the multimedia market in the 1980s and 90s. The preliminary findings of research which includes a questionnaire and several case study interviews on UK publishers producing multimedia for children are described. These pointed to a number of factors which appear to be critical to the success of publishers entering the market: * modification of corporate culture, internal structures and processes * branding of the companyÝs chosen multimedia identity * focusing on the added value element of multimedia products * promotion of organisational learning, innovation and creativity within the company * sourcing necessary skills effectively
keywords multimedia, children
series ELPUB:1999
type full paper
email a.anthoney@rgu.ac.uk
content file.pdf (217,793 bytes)
discussion 1 discussions
ratings Ratings: 1 3
urn:nbn urn:nbn:se:elpub-9902
last changed 2003/04/11 15:44
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