| id |
9902 |
| authors |
Audrey Anthoney, Jo Royle, Ian Johnson |
| year |
1999 |
| title |
THE UK CHILDREN'S PUBLISHING HOUSE - ADAPTING TO CHANGE FOR THE MULTIMEDIA MARKET |
| source |
Electronic Publishing ´99. Redefining the Information Chain - New Ways and Voices : Proceedings of an ICCC/IFIP conference held at the University of Karlskrona/Ronneby, Sweden 10-12 May 1999/Edited by John W.T.Smith, Anders Ardö, Peter Linde. Washington D.C.: ICCC Press, 1999. 326 p. ISBN: 1-891365-04-5
|
| summary |
The research project currently in progress aims to develop a comprehensive understanding of
the childrenís multimedia publishing industry in the UK and the challenges of adapting to
change for publishers who have entered the multimedia market in the 1980s and 90s. The
preliminary findings of research which includes a questionnaire and several case study interviews
on UK publishers producing multimedia for children are described. These pointed to a number
of factors which appear to be critical to the success of publishers entering the market:
* modification of corporate culture, internal structures and processes
* branding of the companyís chosen multimedia identity
* focusing on the added value element of multimedia products
* promotion of organisational learning, innovation and creativity within the
company
* sourcing necessary skills effectively |
| keywords |
multimedia, children |
| series |
ELPUB:1999 |
| type |
full paper |
| email |
a.anthoney@rgu.ac.uk |
| content |
 file.pdf (217,793 bytes) |
| discussion |
1 discussions
|
| ratings |
Ratings: 1
3
|
| urn:nbn |
urn:nbn:se:elpub-9902 |
| last changed |
2003/04/11 15:44 |
