Elpub : Digital Library : Works

Paper 149_elpub2007:
Centralized Content Portals: iTunes and the Publishing Industry

id 149_elpub2007
authors Leendertse, Matthijs; Pennings, Leo
year 2007
title Centralized Content Portals: iTunes and the Publishing Industry
source ELPUB2007. Openness in Digital Publishing: Awareness, Discovery and Access - Proceedings of the 11th International Conference on Electronic Publishing held in Vienna, Austria 13-15 June 2007 / Edited by: Leslie Chan and Bob Martens. ISBN 978-3-85437-292-9, 2007, pp. 75-84
summary This paper addresses new questions around media performance as a result of the rise of centralized content portals such as iTunes or MySpace. We first describe the rise of centralized content portals in different media industries, and discuss how these portals are creating a dominant position for themselves by using lock-in strategies. Then we describe the concept of media market performance, and discuss two important media performance concepts: access and diversity. Using scenario analysis, this paper describes three learning scenarios that outline the effects of different configurations of centralized content portals on behavior of publishers, users and advertisers, and through that content on access to and diversity of content.
keywords content portal; iTunes; access; scenario analysis
series ELPUB:2007
type normal paper
email leo.pennings@tno.nl
more http://info.tuwien.ac.at/elpub2007/presentations/149.ppt
content file.pdf (660,155 bytes)
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urn:nbn urn:nbn:se:elpub-149_elpub2007
last changed 2007/06/14 14:10
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