“Intelligent newspaper” with “MyCover”
||“Intelligent newspaper” with “MyCover”
||ELPUB2004. Building Digital Bridges: Linking Cultures, Commerce and Science: Proceedings of the 8th ICCC/IFIP International Conference on Electronic Publishing held in Brasília - DF, Brazil 23-26 June 2004 / Edited by: Jan Engelen, Sely M. S. Costa, Ana Cristina S. Moreira. Universidade de Brasília, 2004
||In this presentation are explained, the reasons (increase the users subscribed to a newspaper), the definition of the road to be followed (personalisation of content), the means to achieve this with a print newspaper (use of PDFs on the Web), the technical processes involved (documentary, relational and PDF repository data bases), and the important marketing data obtained along the lines of “marketing-driven journalism”.
||Mycover; intelligent newspaper; subscriber; subscription; young readers; ICT; leafing through; documentary database
||file.pdf (237,379 bytes)
Post discussion ...
These pages are best viewed with any standards compliant browser (e.g. Mozilla).