| id |
145elpub2004 |
| authors |
Guillem, Carlos |
| year |
2004 |
| title |
“Intelligent newspaper” with “MyCover” |
| source |
ELPUB2004. Building Digital Bridges: Linking Cultures, Commerce and Science: Proceedings of the 8th ICCC/IFIP International Conference on Electronic Publishing held in Brasília - DF, Brazil 23-26 June 2004 / Edited by: Jan Engelen, Sely M. S. Costa, Ana Cristina S. Moreira. Universidade de Brasília, 2004 |
| summary |
In this presentation are explained, the reasons (increase the users subscribed to a newspaper), the definition of the road to be followed (personalisation of content), the means to achieve this with a print newspaper (use of PDFs on the Web), the technical processes involved (documentary, relational and PDF repository data bases), and the important marketing data obtained along the lines of “marketing-driven journalism”. |
| keywords |
Mycover; intelligent newspaper; subscriber; subscription; young readers; ICT; leafing through; documentary database |
| series |
ELPUB:2004 |
| type |
full paper |
| email |
cguillem@mynewsonline.com |
| content |
 file.pdf (237,379 bytes) |
| discussion |
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| ratings |
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| urn:nbn |
urn:nbn:se:elpub-145elpub2004 |
| last changed |
2004/06/20 17:41 |
