Elpub : Digital Library : Works

Paper 145elpub2004:
“Intelligent newspaper” with “MyCover”

id 145elpub2004
authors Guillem, Carlos
year 2004
title “Intelligent newspaper” with “MyCover”
source ELPUB2004. Building Digital Bridges: Linking Cultures, Commerce and Science: Proceedings of the 8th ICCC/IFIP International Conference on Electronic Publishing held in Brasília - DF, Brazil 23-26 June 2004 / Edited by: Jan Engelen, Sely M. S. Costa, Ana Cristina S. Moreira. Universidade de Brasília, 2004
summary In this presentation are explained, the reasons (increase the users subscribed to a newspaper), the definition of the road to be followed (personalisation of content), the means to achieve this with a print newspaper (use of PDFs on the Web), the technical processes involved (documentary, relational and PDF repository data bases), and the important marketing data obtained along the lines of “marketing-driven journalism”.
keywords Mycover; intelligent newspaper; subscriber; subscription; young readers; ICT; leafing through; documentary database
series ELPUB:2004
type full paper
email cguillem@mynewsonline.com
content file.pdf (237,379 bytes)
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urn:nbn urn:nbn:se:elpub-145elpub2004
last changed 2004/06/20 17:41
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