Elpub : Digital Library : Works

Paper 118_elpub2010:
ENHANCING USERS’ EXPERIENCE: A CONTENT ANALYSIS OF 12 UNIVERSITY LIBRARIES FACEBOOK PROFILES

id 118_elpub2010
authors Calvi, Licia; Cassella, Maria; Nuijten, Koos
year 2010
title ENHANCING USERS’ EXPERIENCE: A CONTENT ANALYSIS OF 12 UNIVERSITY LIBRARIES FACEBOOK PROFILES
source ELPUB2010. Publishing in the networked world: Transforming the Nature of Communication, 14th International Conference on Electronic Publishing 16-18 June 2010, Helsinki, Finland/ Edited by: Turid Hedlund and Yasar Tonta. ISBN 978-952-232-086-5, URI: http://hdl.handle.net/10227/599 pp.258 - 269
summary Facebook has become one of the most prominent tools for social networking over the last few years. Since its establishing in 2004, more and more players have made use of it: not just ordinary users willing to find their old friends and to get back into contact with them, but also, for example, more and more players from the cultural scene. These latter ones include cultural institutions willing to experiment with new ways of getting in touch with their traditional audiences but also willing to attract new audiences (like a younger audience, who is supposed to be more present on such social media); artists, who use it to create a community to share information, to promote their own creations but, more recently, also to collaborate on common project; and finally also libraries.This paper intends to explore the use of Facebook in university libraries by making an empirical analysis of current practices. In doing so, the paper builds on the knowledge gained in a previous study on the way in which Flemish cultural institutions make use of the possibilities offered by social media to communicate with their audiences and to promote themselves [2]. The analysis on current uses we performed will help us sample existing practices and help us derive some general ideas for future best practices. And this will help libraries to better profile themselves and communicate better with their old and new audiences.
keywords academic libraries; social networking platforms; Facebook; Facebook academic library pages
series ELPUB:2010
type normal paper
content file.pdf (49,604 bytes)
discussion No discussions. Post discussion ...
ratings Ratings: 1
urn:nbn urn:nbn:se:elpub-118_elpub2010
last changed 2010/08/24 14:52
HOMELOGIN (you are user _anon_92928 from group guest) Powered by SciX Open Publishing Services 1.002