Elpub : Digital Library : Works

Paper 113_elpub2010:
MOTIVATIONS FOR IMAGE PUBLISHING AND TAGGING ON FLICKR

id 113_elpub2010
authors Angus, Emma; Thelwall, Mike
year 2010
title MOTIVATIONS FOR IMAGE PUBLISHING AND TAGGING ON FLICKR
source ELPUB2010. Publishing in the networked world: Transforming the Nature of Communication, 14th International Conference on Electronic Publishing 16-18 June 2010, Helsinki, Finland/ Edited by: Turid Hedlund and Yasar Tonta. ISBN 978-952-232-086-5, URI: http://hdl.handle.net/10227/599 pp. 189 -204
summary Changes in photographic and internet technology have revolutionised the way people create, process and share digital images. This paper investigates people’s motivations for image publishing and tagging on the web 2.0 site Flickr. Using an online pilot survey, 33 participants answered questions about their uploading and tagging practices, and whether or not they hope to make a commercial gain from their images. The results show that most people have two main motivational reasons both for using Flickr, and for the tagging of their images. However, whilst a person may be motivated to use Flickr for both personal and social reasons, tagging motivation tends to focus more exclusively on either one or the other of these two factors. Overall it was found that social organisation and social communication are the most popular motivational factors for both using Flickr and for tagging images, suggesting that Flickr is enjoyed for the community environment it provides rather than as a place to store images. However despite people’s desire to share their images, most users are not hoping to make a commercial gain from the items they upload.
keywords motivations; digital images; tagging; Flickr
series ELPUB:2010
type normal paper
content file.pdf (83,774 bytes)
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urn:nbn urn:nbn:se:elpub-113_elpub2010
last changed 2010/08/24 14:52
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