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Reference 9cf6

in paper Find in CUMINCAD Gierveld, Heleen (2002) A CONCEPTUAL ANALYSIS OF FUNCTIONS, PROCESSES, AND PRODUCTS IN THE SCHOLARLY COMMUNICATION CHAIN
authors Find in ELPUB Kotler, Philip, Armstrong, Gary, Saunders John, and Wong, Veron.ica
year 1999
title Find in ELPUB Chapter 13 Brands, Products, Packaging and Services, pp. 558-600
source Principles of Marketing: Second European Edition; Prentice & HaUl pp. 1031
last changed 2008/06/26 08:52
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