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Reference 9c4b

in paper Find in CUMINCAD Audrey Anthoney, Jo Royle, Ian Johnson (1999) THE UK CHILDREN'S PUBLISHING HOUSE - ADAPTING TO CHANGE FOR THE MULTIMEDIA MARKET
authors Find in ELPUB Tilley, C.
year 1999
title Find in ELPUB Built-In Branding: How to Engineer a Leadership Brand
source Journal of Marketing Management, 1999, Vol. 15, No. 1-3, pp. 181-191
last changed 2008/07/08 11:48
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