| in paper |
 Audrey Anthoney, Jo Royle, Ian Johnson (1999) THE UK CHILDREN'S PUBLISHING HOUSE - ADAPTING TO CHANGE FOR THE MULTIMEDIA MARKET
|
|---|---|
| authors |
 Tilley, C.
|
| year | 1999 |
| title |
Built-In Branding: How to Engineer a Leadership Brand
|
| source | Journal of Marketing Management, 1999, Vol. 15, No. 1-3, pp. 181-191 |
| last changed | 2008/07/08 11:48 |
